The
Guardian highights a fascinating but gruesome picture of US magazine publishing and impact of recession and internet on magazine advertising revenues. The article draws on annual figures for 2008/9 published by
Magazine Publishers of New York. What amazes me is how much advertising revenue, Time magazine still generates at over $400M in spite of a 13% fall in ad revenue during the year.
People magazine is the king and queen of the print media - a celebrity magazine - it is just shy of a $1bn ad revenue and still growing! Its
web site is also still growing. Started in 1974 and apparently a spin-off from Time magazine. Mass media when successful is a formidable money making machine.
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