An astonishing amount of information is coming to the surface in the light of HP's remarkable write-off of $8bn of the $11bn purchase price of the British software company Autonomy. Just following the story today via Twitter and I can see that Twitter combined with blogging has become a major new additional information source for these complex business events where you are trying to understand what is going on and wanting more information than provided by traditional media sources.
This would not have happened five years ago in the corporate sector, I would suggest, and is an important development for the corporate PR sector to consider particularly with personal and organisational reputations at stake.
Some of the detailed insights on Autonomy which I have found include:
* Oracle's remarkably aggressive and disparaging press release at the time of HP's purchase of Autonomy. You have to admire the slides!
* View of Bronte Capital on Autonomy's accounts.
* FT Alphaville news feed last year on Autonomy.
* Jeff Matthews blog on HP's analyst session yesterday.
All of these and other media coverage, of course, feed into the Twitter conversation.
This would not have happened five years ago in the corporate sector, I would suggest, and is an important development for the corporate PR sector to consider particularly with personal and organisational reputations at stake.
Some of the detailed insights on Autonomy which I have found include:
* Oracle's remarkably aggressive and disparaging press release at the time of HP's purchase of Autonomy. You have to admire the slides!
* View of Bronte Capital on Autonomy's accounts.
* FT Alphaville news feed last year on Autonomy.
* Jeff Matthews blog on HP's analyst session yesterday.
All of these and other media coverage, of course, feed into the Twitter conversation.
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