Edelman comes on board to help Murdoch

Having just completed my blog yesterday on the lack of touch shown by News Corporation and the Murdoch family in the crisis facing them and I see that Edelman have been appointed to assist.  A very good move as they are experienced practitioners and understand that modern organisations have to build a constituency of support across stakeholders.   They cannot rely on a shareholder only model for operations and communications which the Murdoch family have to date adopted in extremis. 

Already there seems a better touch to the responses by the family not least agreeing to appear before the House of Commons committee next week.  Rupert Murdoch's interview with the Wall Street Journal was ill-judged both in choice of media (they should seek a non-Murdoch owned media) and in comments and the Edelman relationship with Rupert is going to be a fascinating to observe to see if he will take advice.   The resignation announced this morning of Rebekah Brooks only helps.  Certainly it is going to be an interesting case study in crisis and corporate communications over the coming weeks and months.