Monday, 25 April 2011

Reputation agendas and research

Came across the Ipsos-Mori Reputation Research Council which includes the views of 38 Directors of PR and Communications for leading UK companies primarily.   The latest survey and feedback from members is included.  Data suggests that a low priority is given to EU elected and departmental officials (p.25) in terms of both who the CEO listens to and as a stakeholder group which the organisations regards as important in terms of  "licence to operate".  This is surprising for such large companies and I wonder if it would be echoed with a more pan-European communications network?

While I hope to attend the Oxford University Said Business School's Reputation Symposium later this summer. Some interesting working papers with PR relevance are also available on the site or via the author.





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