An important initiative from the PR Society of America - getting PR in general and in particular reputation management and corporate communications onto the MBA timetable as a recemt comment piece in the FT highlights. As PR has now got into the boardroom as a strategic management function surely it must be only time before it becomes part of the MBA curriculum? However, has PR yet got enough influence or academic credibility within the great business schools to effect this change?
Harvard Business School - birthplace of MBA.
I am not sure. For example, the Said Business School at Oxford which has a Centre for Corporate Reputation shows no apparent interest in PR's contribution to the subject when I last looked. Certainly when PR does get onto the MBA curriculum does it will be an important milestone on the professionalisation of PR.
I am not sure. For example, the Said Business School at Oxford which has a Centre for Corporate Reputation shows no apparent interest in PR's contribution to the subject when I last looked. Certainly when PR does get onto the MBA curriculum does it will be an important milestone on the professionalisation of PR.
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