The Financial Times yesterday (March 9th, 2009) is a collector's item. A major new series has been launched with a banner head across the print version - The Future of Capitalism and its own section online. The feature heading inside, "Seeds of its own destruction", a nod to Marx's famous phrase about capitalism. PR is always interested in the current great debates or metanarratives which are setting the context for the smaller narratives which we are trying to weave into the wider debate on behalf of clients. None come much bigger than this but we live in interesting times.
The FT's decison to launch this major debate can also be seen in terms of the addressing the news agenda in the run-up to the G20 meeting in London in early April, which does appear to be developing as potentially an international political event of some substance.
On another front the FT series is also a collector's piece as it is not often that UK media explores the interplay of big ideas such as the Future of Capitalism with a bow to Marxism, modernism and postmodernism. This is something which French media enjoy but not traditionally UK media with our tradition of anti-intellectualism.
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