The World Economic Forum has not had a good week in terms of media commentary with its brand of thought leadership, namely globalisation and role of free markets, under fire from many quarters. However it has certainly achieved extensive coverage and provided a forum for a wide range of arguments which the media have enjoyed covering from having a go at the bankers and corporate leaders to supposed allies Turkey and Israel having a very public argument.
As an organisation I admire the way it has used new media to open up and allow the rest of us to look over the wall or through the fence at the discussions taking place inside. As an excercise in communications it has worked hard to fight the charge of elitism. But has it scored an own goal with the announcement of an exclusive social network called Welcom? Do exclusive online social networks work? They certainly do offline but online I find it hard to think of a good example. It will be interesting to see how it develops and the discussion online about it.
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